Princess Collection: SIRIVANNAVARI x Wacoal Collaborate to
Combat Breast Cancer
Princess Collection: SIRIVANNAVARI x Wacoal Collaborate to Combat Breast Cancer
Presenting the “Princess Collection,” a collaborative effort between SIRIVANNAVARI and the world-renowned lingerie brand, Wacoal. This remarkable initiative carries a significant purpose: enhancing breast cancer awareness and empowering women throughout Thailand. Breast cancer holds the grim record of being the primary cancer responsible for claiming the lives of women in Thailand. Each purchase from this special collection contributes to the funding of the ‘Mobile Mammography for Breast Cancer Screening’ initiative by the Kanchanabaramee Foundation. This endeavor aims to ensure early detection for marginalized women and high-risk groups across the nation, providing not only timely diagnoses but also crucial support to the National Cancer Institute for medical treatments and post-treatment care.
The driving force behind this special project is HRH Princess Sirivannavari Nariratana Rajakanya. Through her collaboration with Wacoal, a fashion lingerie line named “Princess Collection SIRIVANANVARI x Wacoal” has been launched. The line features Jacquard tronic Raschel Laced lingerie sets, along with Princess Collection Logomania prints in pink and peach colors, as well as the Balancing Bra. Capturing the essence of the campaign is a uniquely crafted advertising endeavor, curated and photographed solely by HRH Princess Sirivannavari Nariratana Rajakanya. The campaign’s theme, “Empowering Women with Love,” serves as a tribute to women of every background, transcending race and size. It fervently encourages individuals to exude love and positivity.
By choosing items from the Princess Collection SIRIVANNAVARI x Wacoal lingerie and sleepwear range, you are embracing beauty with a purpose and contributing to the battle against breast cancer. The Princess Collection is now available at
- Sirivannavari flagship store, located on the 1st floor of Siam Paragon and at www.sirivananvari.com
- 26 carefully selected Wacoal shops and counters nationwide and at www.wacoal.co.th
