Savoir Faire & Craftsmanship
To translate the designer’s vision, the brand works with the best craftsmen in each category.
Their savoir-faire (or know-how) brings to life the most intricate creations.
SIRIVANNAVARI is not only about design but also about researching new fabrics, techniques and savoir-faire as part of an exchange not only about cultures but also about techniques.
The SIRIVANNAVARI Atelier and Academy for embroideries, and the use of Thai traditional craftsmanship blended with international craft and techniques, are a signature for the brand.
Through her studies and internships abroad at leading fashion houses and ateliers, she is in a unique position to bring the best of both worlds into her creations.
“What is the difference between traditional Thai embroidery and the one I’m using? The techniques I use are western. The difference starts with the use of an embroidery hoop but the way it’s lined is different – you can see the difference from the basic preparation. Here, we use silk woven from the ultra-fine thread inside of the cocoon for lining and we embroider directly onto the piece. For SIRIVANNAVARI, we use a western technique – the embroidery is done from behind. We work while learning what works best for the brand. We use 3D embroidery, starting with something basic and expanding into various different materials. It’s not like we’ve abandoned our Thai roots. Instead, we’re making them stronger.”
Princess Sirivannavari
HRH Princess Sirivannavari Nariratana Rajakanya